LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, website major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between convent